The49

www.the49.com

The49 partners with established businesses to drive corporate innovation and growth, while simultaneously working with founders through their venture studio to build transformative ventures. They focus on ventures that 'disrupt and define industries' across sectors including technology, healthcare, and athlete partnerships.

Check Size

$100K - $300K

Stages

Pre Seed

Focus Areas

Ai Ml, Enterprise Saas, Fintech

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Investment Thesis

The49 operates on the principle that innovation must drive meaningful, sustainable value rather than change for its own sake. They believe in a hands-on, execution-focused approach where strategy is paired with action, avoiding traditional consultancy models. Their philosophy centers on two core outcomes: creating meaningful, sustainable growth for businesses and building solutions that make a net positive impact on the world.

What Sets Them Apart

Anti-consultancy model: Small, dynamic teams with no account managers, no bureaucracy, and transparent processes with ability to switch off anytime
Hands-on execution over advisory: 'We don't just recommend it, we roll up our sleeves and help make it happen'
De-risked innovation approach: Structured experiments and rapid iteration cycles before major commitments
Modular, cross-functional teams: Built around specific problems rather than fixed departments
Co-pilot rather than advisor: Deep embedment from day one with skin in the game
Venture studio capability: Pre-seed funding ($100-300k) combined with hands-on support and diverse expertise