BlackSheep MadTech Fund
blacksheep.venturesBlackSheep is the first European venture capital fund specialized exclusively in marketing and advertising technology (MADtech). They invest in European tech companies developing next-generation, no-code SaaS solutions powered by AI, Big Data, and Robotic Process Automation, targeting Series A and B stage companies.
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See If You're a MatchInvestment Thesis
BlackSheep believes the marketing and advertising industry is undergoing fundamental disruption due to new regulations and emerging technologies (AI, Big Data, RPA). They position themselves as specialists in this vertical transformation, drawing parallels to how finance was disrupted 20 years ago. Their core belief is that ‘the marketing provider of the future is a software. Led by humans.’ They focus on investing in companies that create automated, intelligent, and easy-to-use solutions that enable brands to manage marketing while respecting consumer privacy and consent.
What Sets Them Apart
- Vertical specialization: exclusive focus on marketing & advertising technology industry with deep domain expertise
- Mid-stage focus: invests in Series A and B rounds, balancing innovation with company maturity
- Management team pedigree: composed of digital marketing veterans with 120+ years combined experience and 4 successful exits in the field
- Significant personal capital commitment: management team holds over 8% of fund assets under management with 5M€ personal commitment, ensuring alignment with investors
- European geographic focus: operates as Europe's leading specialist in MADtech investments from Milan base
Portfolio Highlights
Roibox
Martech
Scibids Technology
Martech
Inflead
Martech
Spoki
Martech
Domyn
Martech
Shop Circle
Martech
Nexoya
Martech
Principled Intelligence
Martech
+ 7 more companies in their portfolio
Investment Team
8 Partners at BlackSheep MadTech Fund
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